Category: AI & Tech

  • Next-Gen AC/DC Power Supply Trends for 2025: What You Need to Know

    Next-Gen AC/DC Power Supply Trends for 2025: What You Need to Know

    Introduction: The Unseen Revolution in Power

    AC/DC power supplies are what we might call the unsung heroes of our modern world. They are the essential, universal components transforming raw wall power into the usable DC voltage required by everything from your phone charger and laptop to industrial controllers and EV charging stations.

    However, 2025 is shaping up to be a milestone year, marked by rapid technological shifts that are fundamentally redesigning how these components are built, how they perform, and where they are deployed.

    This article breaks down the most critical trending technologies and market shifts in AC/DC power supplies. We will explain these changes in clear, accessible terms, revealing why these advancements matter significantly for technology developers, the manufacturing industry, and also everyday consumers.

    What Are AC/DC Power Supplies? The Essential Transformer

    At their most fundamental, AC/DC power supplies serve a simple yet critical function: they act as a transformer, converting the high-voltage Alternating Current (AC) delivered by the electrical grid (what comes out of your wall socket) into the lower-voltage Direct Current (DC) required by virtually all modern electronic devices.

    These components are essential not just for conversion, but for delivering stable, reliable energy to sensitive circuits. They are responsible for precisely managing power flow while meeting varying voltage and current demands, whether they are powering a tiny sensor in a smart home or a massive rack of servers in a data center.

    Power Supply Technology: The Key Drivers of Change

    Power supply innovation has been a steady process for decades, but 2025 marks a period where several major trends are converging, leading to genuinely transformative change. The shift is being driven by a perfect storm of technical needs and massive market forces:

    Technical DriverMarket Impact
    Demand for higher efficiency and significantly lower energy wasteDriven by global energy costs and sustainability goals.
    Smaller, lighter form factorsEssential for compact consumer devices and crowded industrial cabinets.
    Integration of smart control and monitoring technologiesRequired for modern, automated industrial and grid systems.
    Use of advanced semiconductor materialsEnables higher performance and smaller sizes.

    These technical evolutions are being heavily influenced by massive market forces, primarily the rapid growth of AI infrastructure, Electric Vehicles (EVs), industrial automation, and stringent energy-savvy regulations.

    Let’s unpack these trends so you understand not just what is happening, but why these changes fundamentally matter for the next generation of electronics.

    Why 2025 Is a Turning Point for Power Supply Technology

    While power supply innovation has been a steady climb for decades, 2025 represents a steep acceleration. We are moving away from “good enough” technology toward high-performance systems. This shift is driven by a few major pillars:

    • The War on Energy Waste: Efficiency is no longer just a nice feature. With rising electricity costs and stricter global “Green” regulations, manufacturers are under immense pressure to squeeze every bit of usable energy out of the grid with minimal heat loss.
    • The “Smaller is Better” Directive: Whether it’s a sleeker laptop brick or a more compact industrial control cabinet, the demand for higher power density (more power in less space) is at an all-time high.
    • Intelligence at the Edge: Modern power supplies are becoming “smart”. By integrating digital control and monitoring, they can now “talk” to a system, reporting on their health and energy usage in real-time to prevent downtime.
    • The Semiconductor Revolution: The traditional silicon chip is reaching its physical limits. 2025 is the year where advanced materials like Gallium Nitride (GaN) and Silicon Carbide (SiC) move from expensive niche products to the industry standard.
    • The AI and EV Boom: Massive market forces are pulling technology forward. The hunger for power in AI data centers and the rapid rollout of EV charging infrastructure are forcing engineers to rethink power delivery from the ground up.

    Let’s unpack these trends even further so you understand not just what is happening but why it matters.

    Trend 1: Wide-Bandgap Semiconductors — GaN and SiC Take Center Stage

    If you’ve noticed that laptop chargers have become significantly smaller recently, you’ve already seen the Wide-Bandgap (WBG) revolution in action. For decades, Silicon was the king of the industry. But as we demand more power in smaller spaces, silicon is reaching its physical limits.

    Enter Gallium Nitride (GaN) and Silicon Carbide (SiC).

    What Makes GaN and SiC Special?

    Think of these materials as the “super-semiconductors.” While silicon struggles with heat and speed, WBG materials thrive. Here is why they are superior:

    • Lightning-Fast Switching: They can turn on and off much faster than silicon. This allows for smaller internal components.
    • Drastically Less Heat: Because they are more efficient, they lose less energy as heat. Less heat means you don’t need bulky fans or heavy heat sinks.
    • Higher Power Density: You can pack more “juice” into a smaller package.
    • High-Temperature Resilience: They can operate in extreme environments where traditional silicon would simply melt or fail.

    The Division of Labor: GaN vs. SiC

    While both are better than silicon, they have different jobs in the 2025 market:

    • GaN (Gallium Nitride): This is the star of the consumer and mid-power world. It’s why your new USB-C “brick” can charge your phone, tablet, and laptop at the same time while still fitting in your pocket.
    • SiC (Silicon Carbide): This is the heavy lifter. SiC is built for high-voltage environments. You’ll find it in Electric Vehicle (EV) inverters, large-scale industrial motor drives, and renewable energy systems like solar farms.

    In fact, research shows a large percentage of the power supply market (specifically in data centers and automotive sectors) is expected to transition almost entirely to WBG technology by the end of the decade.

    Trend 2: Smart Digital Controls and IoT Integration

    For a long time, power supplies were essentially “dumb bricks”: you plugged them in, they converted power, and you didn’t think about them again until they stopped working. In 2025, that is changing. Power supplies are evolving into intelligent, connected nodes within a larger digital ecosystem.

    What Does “Smart” Actually Mean?

    In the past, power supplies used analog circuits that were fixed. If you wanted to change how the power supply behaved, you had to change the physical components. Today, Digital Power uses software and microprocessors to manage energy.

    Modern AC/DC units are now increasingly equipped with:

    • Digital Control Architectures: These allow the unit to make precise, micro-second adjustments to voltage and current. This ensures the device receiving the power gets exactly what it needs, even if the load changes instantly.
    • IoT Connectivity & Remote Monitoring: Many industrial units now feature communication ports (like Ethernet or Wi-Fi). This allows engineers to monitor heat levels, fan speeds, and energy consumption from a dashboard miles away.
    • Predictive Maintenance: This is the holy grail for B2B. Smart power supplies can analyze their own performance data to predict when a component might fail. Instead of a factory line stopping unexpectedly, the system sends an alert: “I’m running too hot! replace me during the next scheduled break!”

    Why This Matters for Business

    This evolution is a massive cost-saver. By having a window “inside” the power supply, companies can manage energy loads more efficiently, reduce electricity bills, and prevent expensive downtime before it disrupts operations.

    Trend 3: Higher Power Density — Big Power, Small Footprint

    Thanks to the GaN/SiC materials and the precision of digital controls, we are seeing a massive shift in Power Density. In simple terms, power density is the art of packing more watts into fewer cubic inches.

    Power supplies are shrinking, but their output is growing. This isn’t just about making things look sleeker, but about solving major engineering bottlenecks.

    Why “Shrinking” Changes the Game

    Higher power density offers several ripple-effect benefits:

    • Saving Expensive Space: In a massive data center, floor space is incredibly expensive. If you can shrink the power supply, you can fit more servers into the same room.
    • Reduced Material Costs: Smaller units require less copper, less plastic, and fewer raw materials. This can lead to lower manufacturing costs and a smaller environmental footprint.
    • Thermal Efficiency: In the past, “small” meant “hot.” But because modern high-density units are so efficient, they generate less waste heat. This reduces the need for bulky, noisy cooling fans and heavy metal heat sinks.

    Where Every Millimeter Counts

    Smaller, high-density units are especially valuable in fields where space and weight are the primary constraints. Specifically:

    • Medical Technology: Portable ultrasound machines and bedside monitors need to be light and compact without sacrificing reliability.
    • Edge Computing: As we put more AI processing power in the field (like inside a smart traffic light or a 5G tower), the power supply has to fit into tiny, weather-sealed enclosures.
    • Robotics & Drones: In these applications, every gram of weight saved translates directly into longer battery life and better agility.

    Trend 4: Market Growth Fueled by AI, Telecom, EVs and Automation

    The shift toward advanced AC/DC power supplies isn’t just a technical choice, but an economic necessity. As the world electrifies and digitizes, the power supply has become the critical bottleneck that these massive industries must solve.

    The Heavy Hitters Driving Demand

    According to recent industry analysis, the global power supply market is forecast for significant growth between 2025 and 2032.

    “The global power supply market was valued at USD 39.49 billion in 2024 and is expected to reach USD 62.38 billion by 2032.”

    (Source: Data Bridge Market Research)

    This growth is fueled by four specific sectors:

    • AI Data Centers: Artificial Intelligence is “power-hungry.” To run the next generation of LLMs, data centers need power supplies that can handle massive, fluctuating loads without wasting energy as heat.
    • Telecom & 5G-Plus: As 5G infrastructure expands into more remote and compact locations, there is a desperate need for small, weather-resistant, and highly efficient power units.
    • Electric Vehicles (EVs): Beyond the car itself, the charging infrastructure requires high-power AC/DC conversion that is both fast and safe.
    • Industrial Automation (Industry 4.0): Smart factories rely on 24/7 uptime. They need power supplies that don’t just work but also communicate their health to the network.

    The New Standard of Requirements

    In these high-stakes sectors, a standard power supply is no longer enough. The market is now demanding units that are:

    1. Ultra-Reliable: In a data center or hospital, a power failure is a catastrophe.
    2. Efficient Under “Varying Loads”: Modern systems don’t run at 100% all the time. Power supplies must stay efficient even when the system is idling.
    3. Communication-Ready: They must integrate seamlessly into centralized monitoring systems.

    The Bottom Line: Even as competition in the electronics market increases, high-quality AC/DC power supplies remain the essential building blocks of the digital and electrified world.

    Trend 5: Sustainability and the “Efficiency-First” Mandate

    In 2025, power supplies are no longer judged solely on raw performance. With global energy prices fluctuating and environmental regulations tightening, the focus has shifted toward extreme efficiency and sustainability.

    The New Rules of the Game

    Regulatory bodies are setting the bar higher than ever. Manufacturers must now navigate a complex landscape of standards:

    • The “Common Charger” & EU 2025/2052: New European regulations (specifically Regulation EU 2025/2052) are now in full effect. They don’t just demand higher efficiency, they mandate interoperability. Most external power supplies must now use USB Type-C and detachable cables, significantly reducing electronic waste.
    • The Rise of 80 PLUS Ruby: While “Gold” and “Platinum” were once the peak, 2025 has seen the introduction of the 80 PLUS Ruby standard. Designed for high-end data centers, this level requires an incredible 96.5% efficiency. This means only 3.5% of the energy is lost as heat.
    • Zero-Waste Standby: New “no-load” power consumption limits mean that even when a device is turned off, its power supply must draw virtually zero energy from the wall.

    Efficiency as a Business Strategy

    For B2B specialists, sustainability is now a key part of the Total Cost of Ownership (TCO). Choosing a high-efficiency power supply is now about:

    1. Lower Utility Bills: In massive industrial plants or data centers, a 2% increase in efficiency can save thousands of dollars in annual energy costs.
    2. Extended Lifespan: Less heat waste means less stress on internal components like capacitors. Highly efficient units simply last longer, reducing replacement costs.
    3. ESG Compliance: Many companies now have strict “Environmental, Social, and Governance” (ESG) goals. Using energy-certified power supplies is an easy win for corporate sustainability reporting.

    The takeaway: In 2025, efficiency is as much a market priority as it is a technical one. If it’s not efficient, it’s not competitive!

    Challenges Still Ahead: The Roadblocks to 2025

    Even with these exciting trends, the power supply industry is navigating some significant “growing pains.” For B2B specialists and manufacturers, these are the hurdles to watch:

    • The “GaN Premium” & R&D Costs: While the price of Gallium Nitride (GaN) and Silicon Carbide (SiC) is falling, these materials still require a higher upfront investment in research and manufacturing retooling compared to traditional silicon. For cost-sensitive projects, silicon is still the better option.
    • Geopolitical & Raw Material Fragility: The supply chain remains a major headache. Recent export restrictions on critical minerals like gallium and germanium, combined with mounting concerns over copper supply due to climate-related mining disruptions, have made sourcing more volatile and expensive.
    • The Engineering “Skills Gap”: Designing a smart power supply isn’t just about hardware anymore, because it requires software expertise too. Currently, there is an unprecedented shortage of electrical engineers. In some regions, one in three engineering roles remains unfilled as students flock toward computer science instead of power electronics.
    • The Heat Paradox: As we pack more power into smaller boxes (Trend 3), managing thermal stress becomes incredibly complex. Even high-efficiency units generate some heat, and in ultra-compact designs, that heat has nowhere to go without expensive advanced cooling solutions like liquid cooling or specialized heat sinks.

    Conclusion: What This Means for You

    Whether you are a device designer, an industrial engineer, or simply a tech enthusiast, 2025 promises a power supply landscape that is smarter, more efficient, and more capable than ever before. We are moving away from the era of “passive hardware” and entering the age of intelligent energy management.

    This evolution is being spearheaded by the materials revolution, where wide-bandgap semiconductors like GaN and SiC have transitioned from future tech to the current industry standard, allowing us to shrink devices while simultaneously boosting performance.

    This hardware shift is complemented by the fact that intelligence is now standard. With the integration of smart digital controls and IoT connectivity, modern power supplies have become proactive systems capable of predicting their own maintenance needs.

    These innovations are being propelled by powerful market synergies, as the explosion of AI, EVs, and 5G infrastructure provides the economic fuel necessary to keep innovation moving at record speeds.

    Ultimately, this progress is green by design, ensuring that sustainability is a core part of the engineering process that helps businesses lower both their carbon footprints and their utility bills.

    Which trend do you think will have the biggest impact on your industry? Are you more excited about the shrinking size of hardware or the new intelligence of digital power? Share your thoughts in the comments below!

    FAQ — Frequently Asked Questions

    Q1: What is the main difference between AC/DC and DC/DC power supplies?

    A: It’s all about the source. AC/DC supplies take power from the grid (your wall socket) and turn it into usable DC power. DC/DC converters take that DC power and “step it up” or “step it down” to the specific voltage needed by different internal components, like a processor or a fan.

    Q2: Why is everyone talking about GaN and SiC?

    A: Because they are “super-materials.” Unlike traditional silicon, they handle heat better and switch power much faster. This allows engineers to build power supplies that are 3x smaller and significantly more energy-efficient.

    Q3: How does “IoT Integration” actually help me?

    A: It gives you a dashboard for your power. Instead of waiting for a machine to break, you can remotely monitor temperature and energy use. This allows for predictive maintenance, meaning you can fix a problem before it causes a costly shutdown.

    Q4: Is this next-gen technology expensive?

    A: Initially, yes. High-end GaN and SiC components carry a price premium. However, as production scales in 2025 and the technology matures, the total cost of ownership often ends up lower because you save so much on energy and space.

    Q5: Can I find these trends in my everyday electronics?

    A: Absolutely! If you have a modern, ultra-slim laptop charger or a fast-charging brick for your phone, you are likely already using GaN technology. These industrial trends always find their way into our pockets eventually.

  • The Hidden Cost: Is AI Eroding Workers’ Skills?

    The Hidden Cost: Is AI Eroding Workers’ Skills?

    Artificial intelligence (AI) is rapidly transforming the modern workplace, promising unprecedented productivity gains across nearly every industry. But beneath this surface of efficiency and innovation lies a serious, growing concern: Could the very tools designed to help workers actually be undermining the essential human skills needed to succeed?

    This phenomenon is often described as the “illusion of expertise“, where reliance on powerful AI gives users a false sense of competence, leading to a decline in their core abilities.

    This article dives into this critical issue: We will explore how over-reliance on AI can lead to skill degradation, examine the long-term implications for individual careers and organizational competitiveness, and outline what proactive steps employers and workers can take to strike a healthier, more sustainable balance with technology.

    AI at Work: Productivity Booster or Skill Sapper?

    AI’s rapid adoption across industries is well documented, and its potential as a productivity tool is undeniable. However, the benefits are not absolute. Mounting evidence suggests that how AI is integrated into workflows determines whether it empowers workers or hinders them.

    The Illusion of Expertise

    One of the most insidious risks is the creation of an “illusion of expertise“. A recent report involving researchers from the Work AI Institute, Notre Dame, Harvard, and UC Santa Barbara highlights this effect. AI tools can make workers feel instantly more competent, leading them to overestimate their actual abilities.

    In creative or knowledge-intensive roles, this reliance can lead to workers bypassing the deep thinking and rigorous effort necessary to cultivate genuine, critical skills. If an AI generates a solution quickly, the user may accept it without the internal process of analysis and validation that builds true professional mastery.

    Threat to Foundational Skills

    Researchers warn that this risk is particularly acute for early-career professionals. These individuals require hands-on experience and struggle through complex problems to build foundational knowledge. If AI shortcuts consistently replace that effort, workers may miss crucial learning moments, resulting in a skills gap later in their careers. Instead of serving as a powerful assistant, AI inadvertently becomes a “skill sapper“, undermining the very basis of long-term expertise. (Source: Business Insider)

    Understanding the “Illusion of Expertise”

    To manage the risks of AI, we must first understand the psychological trap it sets: the illusion of expertise.

    According to Rebecca Hinds, head of the Work AI Institute, AI systems are masterful at giving users a false sense of competence. When an AI tool provides a high-quality draft, a complex answer, or a perfect solution instantly, the worker feels capable and productive. However, they may not actually be internalizing the underlying knowledge or mastering the cognitive processes required to arrive at that result independently. (Source: Business Insider)

    This phenomenon echoes earlier behavioral patterns seen with search engines: people often began to mistake access to information for genuine understanding. If a solution is always readily available, the brain is less motivated to store and manipulate the knowledge itself. With the advent of generative AI, this dynamic is amplified, especially when tackling complex tasks in areas like analytical writing, strategic problem-solving, or financial modeling. The easier the tool makes the output, the less the user learns from the process, thus gradually diminishing their true, unaided skill level. (Source: Business Insider)

    The Risk of AI Deskilling: What the Research Says

    Beyond the issue of perception, there is genuine and mounting academic concern about skill decay (or “deskilling”) when human operators begin to defer too much critical judgment to AI systems.

    1. AI Can Weaken Cognitive Skills

    Research indicates that the cognitive muscles responsible for complex task completion can atrophy with overuse of AI aids.

    A study published in Cognitive Research: Principles and Implications suggests that when AI consistently assists performance, human operators (even those who are highly trained) may gradually lose task-based cognitive skills. This happens because the AI acts as a cognitive crutch, and users no longer fully engage their own judgment or rigorous problem-solving processes. (Source: PMC)

    Researchers also found that this reliance on automated systems can fundamentally hinder skill development, particularly for learners who would otherwise build foundational understanding and expertise through repeated practice and struggle. (Source: PMC)

    2. Structural Changes Undermine Skill Growth

    Academic analysis also views AI deskilling as a structural problem within the modern workplace. When AI systems take over valuable human tasks and mediate much of the work output, they can inadvertently create environments where human capacity cultivation is inhibited. This occurs not necessarily because workers are unwilling to learn, but because the tools remove opportunities for skill application and growth. (Source: Academy of Management)

    These structural effects vary significantly by job type and skill level. However, the emerging pattern suggests that without careful design and implementation strategies, AI tools can unintentionally diminish the development of certain critical competencies, impacting the long-term knowledge base of the organization.

    The Human Element: What Workers Themselves Think

    The academic concerns about deskilling are reflected in the growing anxieties of the workforce itself. Workers are keenly aware of the seismic shift brought by AI and are often feeling unprepared for the required changes.

    Fear of Skill Obsolescence is Real

    AI’s impact is far from theoretical for the average employee. Many express noticeable fear regarding the future relevance of their expertise.

    According to a 2024 workplace survey conducted by Kahoot!, nearly half of all employees (46%) fear their current skills could become obsolete within the next five years as AI continues to reshape job roles. A significant portion of these workers anticipate this skills erosion will happen even sooner. (Source: PR Newswire)

    This fear underscores a broader reality: while rapid technological change demands new and adaptive competencies, many workers feel undertrained and unprepared to successfully navigate this shift.

    Training Often Lags Behind Adoption

    Despite the massive surge in AI tool adoption across companies, formal training has not kept pace. A separate survey, reported by HR Dive, highlighted this critical gap: while AI use in the workplace has jumped significantly, only about 31% of workers feel their employer provides adequate training on how to use these new tools effectively and responsibly. (Source: HR Dive)

    Without structured, purposeful learning, employees are often left to figure out complex tools on their own. This lack of guidance increases both frustration and the critical risk that AI will be used as a blind crutch rather than a strategic enabler, thereby accelerating the deskilling process instead of mitigating it.

    Why AI May Weaken Skills

    There are several mechanisms through which AI use can lead to skill erosion:

    1. Reduced Cognitive Engagement

    AI can automate tasks that once required deep thought and problem-solving. When workers rely on AI to perform these tasks, they may no longer practice essential skills, leading to a gradual decline in mastery.

    2. Faster, Not Smarter

    AI solutions often prioritize speed over depth. Workers may get quick answers but miss the underlying reasoning process that builds expertise over time.

    3. Misaligned Performance Metrics

    Some organizations mistakenly equate frequency of AI use with productivity, rewarding employees for using tools rather than delivering quality outcomes. This can reinforce the illusion of competence while diminishing actual skill development.

    Which Skills Are Most at Risk — and Which Are Safe?

    The risk of deskilling is not universal. It is highly concentrated in specific areas of competence. Understanding this distinction is crucial for both career planning and organizational strategy.

    At Risk: Technical Routine and Analytical Tasks

    The skills most susceptible to erosion are those involved in technical, routine, and standardized analytical tasks. Because AI thrives on pattern recognition and speed, it can rapidly and efficiently replicate functions such as:

    • Drafting routine emails and documents.
    • Generating initial code or standardized legal texts.
    • Summarizing large volumes of data.

    When AI consistently handles these tasks, workers have fewer opportunities to practice and refine these capabilities themselves, leading to a diminished ability to perform them without technological assistance.

    Resilient: Soft Skills and Higher-Order Thinking

    Conversely, skills that require nuanced human judgment, social intelligence, and complex, non-standardized application remain highly resilient and are, in fact, becoming more valuable.

    • Soft Skills: Many workers are confident that AI cannot replace interpersonal and soft skills, such as communication, critical leadership, empathy, and collaborative negotiation.
    • Higher-Order Thinking: The ability to frame a novel problem, synthesize information across radically different domains, and exercise ethical judgment are also safe.

    A survey by Wiley Workplace Intelligence found that 80% of respondents believed soft skills are more important than ever in an AI-driven world. While AI can assist in planning and drafting, it cannot truly replicate human interaction and ethical reasoning, making these competencies difficult to erode and increasingly central to professional success. (Source: Phys.org)

    This also might be your change: A skill once overlooked in job searches is now rapidly gaining value.

    Balancing AI Use With Skill Development: Strategies for Resilience

    AI does not have to be a “skill killer“. When integrated thoughtfully and strategically, it can actually act as a powerful complement, enhancing human abilities rather than diminishing them. Achieving this balance requires intentional shifts in organizational culture, training, and workflow design.

    1. Intentional and Critical Training

    Employers must invest in comprehensive AI training programs that move beyond mere button-pushing. Effective training should emphasize why the tool works and, crucially, how to think critically about its output. Workers need to be taught to challenge AI results, spot subtle errors, and understand the underlying logic rather than accepting the output at face value.

    2. Promote Deep Work and Challenges

    Instead of immediately delegating all routine tasks to AI, organizations should actively design workflows that incorporate a healthy balance between automation and opportunities for deep human engagement. This strategy ensures that skill cultivation remains a core part of the job, fostering mastery alongside AI support. Employees should be given tasks that genuinely challenge their problem-solving capabilities.

    3. Align Metrics With Quality and Judgment

    Performance evaluations should be redesigned to prioritize quality, innovation, and critical judgment, rather than simply measuring the volume or speed of AI utilization. This encourages workers to use AI responsibly as a tool for refinement,

    4. Encourage Complementary Skill Building

    Finally, organizations should deliberately target the development of skills that complement AI. These include creative thinking, complex ethical reasoning, and deep domain expertise. Emerging research strongly suggests that AI tends to increase the demand for human skills that cannot be easily automated, creating a “symbiotic skill set” that is highly valuable for the future of work.

    Conclusion: The Future of Work Skills in an AI Era

    AI is undeniably here to stay, but the way we choose to integrate it will determine not only our productivity levels but also the trajectory of human capability itself.

    The “illusion of expertise” highlights a real and critical risk: feeling competent doesn’t automatically translate into being competent. Without proactive strategies that promote thoughtful, guided integration, workers risk gradually eroding essential skills, particularly during the crucial early stages of their careers.

    However, the technology is a tool, not a final verdict. By making deliberate investments in critical training, actively promoting higher-order thinking, and aligning organizational incentives with meaningful, high-quality outcomes, AI can remain a powerful and symbiotic ally, not a silent deskiller. Organizations and employees who manage this balance will define the successful, resilient workforce of the future.

    Share your experiences and successful mitigation strategies in the comments below. Your knowledge can help to create a better workplace for everyone.

    To dive deeper into the broader debate on AI’s impact on employment, you can read our related analysis: Is AI Threatening Our Jobs?

    Frequently Asked Questions (FAQ)

    QuestionAnswer
    Q1: What is the “illusion of expertise”?It’s a phenomenon where AI makes users feel more skilled than they truly are. It occurs when users bypass the critical thinking and learning needed to build real competence, substituting AI output for internal knowledge.
    Q2: Can AI improve worker skills?Yes, but only when used intentionally. With guided training focused on understanding, analysis, and critique, AI can accelerate learning. Without this focus, it may short-circuit the learning process.
    Q3: What skills are least likely to be eroded by AI?Soft skills like communication, leadership, and emotional intelligence remain highly resilient, as AI can assist but not replace these uniquely human-centered abilities.
    Q4: How can organizations prevent skill erosion?By offering structured AI education, promoting deep engagement tasks, aligning performance metrics with quality and judgment, and encouraging the development of complementary skills.
    Q5: Will AI make all skills obsolete?No. AI reshapes skill demand, but research suggests complex human skills, especially those involving social interaction, creativity, and ethical judgment, will remain valuable and often grow in importance.

  • Bidirectional Power Supplies: The New Standard for EV Battery Testing

    Bidirectional Power Supplies: The New Standard for EV Battery Testing

    Electric Vehicle (EV) battery labs are facing increased demands. They must rigorously validate performance, guarantee safety, shorten development cycles, minimize energy waste, and operate with maximum cost-efficiency.

    Traditionally, these labs relied on separate, specialized equipment: a DC power supply for charging and an electronic load for discharging. However, this conventional approach comes with significant limitations: it demands more hardware, consumes valuable lab space, complicates wiring, introduces additional risks, and leads to considerable energy loss.

    This is where Bidirectional Power Supplies step in. These innovative devices cleverly combine both sourcing (charging) and sinking (discharging or regenerative loading) capabilities into a single, compact unit. In today’s advanced test and simulation environments for EV batteries, they are rapidly becoming the new standard. Why this swift adoption? Because they offer high efficiency, flexibility, precision, and sustainability.

    In this article, we will explore:

    • What defines bidirectional power supplies and how they fundamentally differ from outdated traditional setups.
    • Real-world product example to showcase their practical capabilities.
    • The key benefits they deliver specifically within EV battery simulation and test environments.
    • Essential technical specifications to consider when evaluating and procuring these advanced systems.
    • Market trends that are accelerating their widespread adoption across the industry.
    • Best practices for seamlessly implementing these systems within your test labs.
    • Potential challenges and risks to be aware of during deployment.

    What Are Bidirectional Power Supplies & Why They Matter

    Definition and Core Functionality

    At its core, a bidirectional power supply is a powerhouse in a single unit. Unlike traditional testing setups that require separate devices for charging (sourcing power) and discharging (sinking power), these advanced units can do both. They fluidly switch between supplying electrical power to charge a battery and absorbing power as an electronic load, often regenerating that energy back into the grid.

    Think of it this way: When charging, the supply acts like a standard DC power source, sending positive voltage and current into the battery. But when discharging, it reverses its role, effectively drawing power (positive voltage, negative current) from the battery, simulating real-world usage or performing a discharge test. This dual capability eliminates the need for bulky, separate equipment, simplifying your test rig considerably.

    Traditional test environments, on the other hand, demand distinct DC power supplies for charging and electronic loads for discharging. This older method often involves manual or relay-based switching between modes, leading to slower operations, increased complexity, and significant energy losses as excess power is simply wasted as heat.

    Key Capabilities in Action: Product Example

    To illustrate the power and versatility of these systems, let’s take a look at Kikusui’s specialized line of bidirectional power supplies.

    Kikusui PXB-20K Series

    The PXB-20K Series stands as Kikusui’s flagship offering for bidirectional DC power supplies, explicitly designed for both sourcing (supplying) and sinking (absorbing) electrical power. These units are precisely engineered with a crucial power regeneration function, allowing absorbed energy to be efficiently returned to the AC grid with 90% or more regeneration efficiency. This makes them truly bidirectional, functioning simultaneously as a high-performance power supply and a regenerative electronic load.

    Available with an output power of 20 kW in a compact 3U unit, the PXB-20K Series offers a range of rated output voltage options, including 50 V, 250 V, 500 V, 1000 V, and 1500 V (e.g., the PXB20K-500 offers ±120 A). Their robust sink current capability ensures precise control during both charging and discharging phases. Furthermore, these units support parallel operation of up to 10 units to achieve higher power systems, such as 200 kW, providing flexible solutions for demanding test setups. The high regenerative efficiency of the PXB-20K Series is a key benefit, designed to save energy and significantly reduce waste heat in demanding test environments. (Source: Kikusui Global)

    Because of these advanced capabilities, bidirectional power supplies have become indispensable across critical stages of EV battery development and testing. They are essential in R&D (Research & Development), Quality Assurance (QA), production line testing, battery simulation, and for evaluating chargers, inverters, and Battery Management Systems (BMS). They are fundamentally changing how EV batteries are brought to the market.


    Key Benefits for EV Battery Simulation & Test Environments

    Adopting bidirectional power supplies marks a significant upgrade for any EV battery testing facility, delivering a multitude of benefits that directly address the pressures faced by manufacturers today.

    Unprecedented Energy Efficiency & Regeneration

    One of the most compelling advantages is their remarkable energy efficiency and regeneration capabilities. Unlike traditional electronic loads that simply dispel absorbed energy as wasted heat, bidirectional power supplies are engineered to feed this energy back into the grid, or directly into the facility’s main power supply. This regenerative capability dramatically reduces energy consumption. For instance, the Kikusui PXB-20K series boasts a regeneration efficiency of 90% or more, meaning a substantial portion of the energy drawn from the battery during discharge is recaptured rather than lost. This is a game-changer for reducing your operational carbon footprint.

    Significant Cost Savings (Operational & Infrastructure)

    The move to bidirectional supplies translates directly into substantial cost savings. Initially, the upfront CapEx (Capital Expenditure) can be lower due to requiring fewer pieces of test equipment—one bidirectional unit replaces both a DC power supply and an electronic load. Beyond the initial purchase, operational savings are considerable. Less heat loss means reduced HVAC (Heating, Ventilation, and Air Conditioning) and cooling costs, as your lab isn’t fighting against wasted heat. Furthermore, the simplified setup leads to reduced wiring and fewer switching components, which minimizes maintenance requirements and lowers the risk of system failures. The most direct saving comes from energy cost reductions; regenerating power back to the grid means smaller electricity bills for your facility.

    Maximized Space & Floor-Footprint Efficiency

    Bidirectional power supplies help optimize it lab space. They offer high power density, packing significant capability into compact . For example, a 20 kW unit from the Kikusui PXB-20K series occupies just a 3U rack space, making it highly efficient for its output. This high density means labs can scale their testing capacity without demanding extensive floor space or oversized equipment racks, allowing for more flexible lab layouts and potentially accommodating more test bays within the same space requirement.

    Enhanced Test Accuracy, Flexibility & Real-World Simulation

    These advanced supplies elevate the quality and realism of your testing. They provide the accuracy and flexibility needed to precisely simulate complex charge/discharge cycles, accelerate battery aging tests, monitor state-of-health, and accurately assess the effects of temperature variations. Many units come with built-in waveform functions, allowing you to create custom waveforms, pulsed loads, or simulate dynamic behaviors such like those experienced during EV regenerative braking or sudden load spikes. They react quickly and precisely, allowing tests to perfectly copy real-world conditions. This gives you more reliable test results

    Strong Alignment with Sustainability & ESG Goals

    Finally, for companies with strong Environmental, Social, and Governance (ESG) commitments or broader sustainability goals, bidirectional power supplies are an ideal fit. By significantly reducing energy waste through regeneration and high efficiency, they directly support green lab initiatives and help meet corporate carbon reduction targets. In an increasingly environmentally conscious market, this alignment can also offer a competitive advantage and may even qualify for regulatory incentives or avoid penalties associated with energy inefficiency.


    Technical Requirements & Specifications: What to Evaluate

    When selecting bidirectional power supplies for EV battery testing, careful evaluation of technical specifications is important. The right choice ensures your test environment is efficient, accurate, and future-proof.

    SpecificationWhy It Matters
    Voltage Range & Current RatingEV battery packs vary significantly, from low-voltage (12V/24V/48V) to high-voltage (400V, 800V, 1500V, etc.). The power supply must comprehensively cover your expected operating ranges. Example: Kikusui PXB-20K series offers models up to 1500V.
    Power Rating & Power DensityCrucial for running tests quickly, achieving high throughput, and simulating demanding load cycles. Also consider the unit’s physical size (U rack height), weight, and cooling requirements to fit your lab space efficiently.
    Regenerative EfficiencyThis is the percentage of energy absorbed from the battery that can be returned to the grid or facility mains. Higher efficiency directly translates into greater operational cost savings and reduced environmental impact. Example: Kikusui PXB-20K series boasts 90% or more efficiency.
    Transient Response / Slew RateFor tests requiring rapid transitions between charging and discharging, or simulating highly dynamic loads (e.g., EV regenerative braking), the unit must switch and respond in milliseconds or less to accurately mimic real-world conditions.
    Custom Waveform CapabilityEssential for simulating realistic behavior, such as complex driving cycles, battery degradation, ripple/noise conditions, or even emulating other power sources (PV, fuel cells). Look for built-in function generators or custom waveform capabilities.
    Accuracy, Stability, Noise/RippleFor precise measurement of critical battery parameters (voltage, current, capacity, internal resistance), the output must be highly stable with minimal noise and ripple. High measurement resolution (e.g., good ADC/DAC) is vital for reliable data.
    Interfaces & ProgrammabilityModern test environments demand seamless integration. Look for remote control options like USB, Ethernet, CAN, and GPIB, ensuring the unit can be easily integrated into automated test systems and production lines.
    Safety Protections & Standards ComplianceNon-negotiable for lab and device safety. Features like overvoltage, overcurrent, overpower, and thermal protection are standard. Compliance with automotive test standards (e.g., LV123, LV148) and internal battery safety protocols is critical.

    Market Trends & Context Driving Adoption

    Understanding the strong forces pushing bidirectional power supplies into the spotlight is crucial for B2B leaders. These are not just gradual improvements. They represent a strategic shift in how EV batteries are developed and validated.

    The most significant driver is the accelerated growth of the EV market and rising regulatory pressure. As electric vehicle adoption rapidly expands globally, battery manufacturers are under immense pressure to deliver products faster, with higher performance, and uncompromising safety. This necessitates testing labs that can operate with greater speed, offer more accurate simulation capabilities, and maintain sustainable operational practices. Simultaneously, stringent regulatory safety and performance standards—from general automotive battery safety to specific emissions and efficiency requirements—demand complex and reliable validation tools that traditional setups simply can’t provide.

    Hand-in-hand with market growth are green lab initiatives and energy efficiency mandates. Corporate Environmental, Social, and Governance (ESG) targets are no longer optional, but central to business strategy. R&D and manufacturing facilities are actively seeking ways to reduce their energy waste and carbon footprint. Bidirectional power supplies, with their regenerative loading capabilities, directly address this by returning absorbed energy to the grid, dramatically lowering the energy consumption associated with extensive battery testing.

    Furthermore, the demand for modularity and scalability is reshaping lab infrastructure. Modern test labs require the flexibility to scale their power systems up or down efficiently, often by connecting multiple units in parallel or series. Manufacturers like Kikusui offer units that can be configured in master/slave or parallel arrangements, allowing labs to adapt their test racks to evolving project needs without requiring entirely new, large, and inflexible equipment.

    Finally, advancements in component technologies and the overall demand for automated test & data analytics are making them spread faster. The continuous improvement in semiconductors, such as Silicon Carbide (SiC) and Gallium Nitride (GaN), enables higher performance and greater efficiency in bidirectional power supplies, making them more viable and robust. Meanwhile, modern test labs are not merely validating hardware; they require rich, detailed data on battery degradation, performance over its lifecycle, and predictive failure analysis. Instruments that seamlessly combine power supply, electronic load, advanced waveform generation, and comprehensive remote programmability perfectly meet this demand for integrated, data-driven testing.


    Best Practices for Implementing Bidirectional Supply Test Environments

    Adopting bidirectional power supplies is a strategic investment that generates value when implemented thoughtfully. For engineers and leaders in EV battery simulation and test environments, a structured approach is key to maximizing efficiency, safety, and return on investment.

    Precisely Define Your Test Requirements

    Before you invest in a bidirectional power supply, carefully define your specific test requirements. This involves pinpointing the exact voltage and current ranges needed to cover all expected EV battery packs (from low-voltage batteries to high-voltage traction batteries). Crucially, you must outline the precise charge/discharge cycles you’ll be running, whether for aging, performance validation, or quality control, and identify the expected waveform or load types—be they steady, pulsed, or complex custom patterns. Furthermore, consider your desired test throughput: how many battery packs or cells need to be processed per day, and how frequently modifications will occur. This foundational step ensures you select equipment that perfectly matches your operational needs.

    Assess Infrastructure & Regeneration Readiness

    Implementing regenerative power supplies requires careful consideration of your existing infrastructure. It’s vital to confirm that your lab’s power grid is technically capable of receiving energy back safely, and that your utility company’s policies permit this regeneration. Beyond grid interaction, plan for robust cooling solutions to manage any residual heat, ensure stable input AC power quality (including Power Factor Correction, or PFC), and integrate appropriate safety devices. A thorough infrastructure assessment prevents costly surprises down the line.

    Develop a Robust Integration and Automation Strategy

    The true power of modern test equipment lies in its ability to integrate seamlessly. Plan a comprehensive integration and automation strategy by leveraging programmable interfaces such as Ethernet, CAN, and GPIB. These enable remote control and sophisticated sequence programming. Automating your test routines—including charge/discharge cycling, data capture, and report generation—will drastically improve efficiency, reduce human error, and accelerate development cycles.

    Prioritize Safety & Regulatory Compliance

    In any battery testing environment, safety is one of the top priorities. Ensure your bidirectional power supply setup includes comprehensive safety interlocks, continuous temperature monitoring, and robust protection. Equally important is adherence to relevant standards, including automotive test standards (e.g., LV123, LV148) and all applicable battery safety protocols. A proactive approach to safety and compliance protects personnel, equipment, and your company’s reputation.

    Maintain Calibration & Measurement Precision

    To guarantee the reliability of your test data, calibration and measurement precision must be a continuous focus. Regularly calibrate all voltage and current measurement paths to ensure accuracy. Pay close attention to monitoring noise/ripple and any transient inaccuracies, especially when your tests are designed to model complex real-world battery systems. High precision ensures that your test results are trustworthy and repeatable.

    Align with ESG / Sustainability Goals

    Finally, leverage bidirectional power supplies to actively align with your corporate ESG (Environmental, Social, and Governance) and sustainability goals. By tracking the energy saved through regeneration, you can include solid metrics in your sustainability reporting, showcasing a commitment to environmental responsibility. Consider models with higher regeneration efficiency, even if the initial investment is slightly higher, as the long-term energy savings and positive environmental impact often justify the upfront cost.


    Challenges & Risks: What to Watch Out For

    While bidirectional power supplies offer significant advantages, no advanced solution is without its considerations. Manufacturers adopting these systems must be aware of potential challenges to ensure smooth implementation and maximize their benefits. Proactively addressing these difficulties is key to a successful test environment.

    Initial Cost and Return on Investment (ROI) Timing

    One of the first considerations is the initial investment cost. Bidirectional units are sophisticated pieces of equipment and, by nature of their dual functionality and advanced features, tend to have a higher upfront cost compared to purchasing separate, simpler DC power supplies (source-only) or basic electronic loads. Therefore, accurately calculating the Return on Investment (ROI) is crucial. This ROI is heavily dependent on factors such as your specific test volume, the extent of energy savings achieved through regeneration, and the long-term benefits of reduced space and complexity. For that reason a thorough cost-benefit analysis considering the entire lifecycle is essential.

    Complexity of Configuration and Maintenance

    The enhanced functionality of bidirectional power supplies, while powerful, can also introduce a degree of complexity in configuration and maintenance. More features and advanced control paths inherently mean more potential points of failure or misconfiguration compared to simpler, single-function devices. To mitigate this, your technical staff will require specialized training to fully understand the unit’s capabilities, programming interfaces, and adjustment procedures. Investing in training ensures that your team can confidently operate and maintain these advanced systems.

    Ensuring Model Accuracy vs. Real-World Battery Behavior

    A significant challenge in battery simulation is ensuring the accuracy of the test model against real-world battery behavior. Batteries are complex electrochemical systems whose degradation, performance, and internal characteristics are profoundly affected by various factors, including temperature, charge/discharge cycles, cell balancing, and internal resistance. Effective bidirectional power supplies must be capable of supporting intricate test regimes that accurately reflect these real-world conditions and their subtle interactions. This often requires advanced programming capabilities and precise control to truly mimic battery degradation over its lifespan.

    Inherent Safety Risks

    Working with high-power electrical equipment, especially in the context of battery testing, always presents safety risks. The use of high voltages, the dynamic flow of regenerative energy, and the potential for events like thermal runaway, overcurrent, or overvoltage all require close attention. It is important to design the test rig with robust protection circuits, including emergency stops and fail-safes. Strict adherence to valid safety protocols, thorough risk assessments, and regular safety audits are important to protect your personnel and prevent damage to your equipment.

    Grid & Utility Constraints

    Finally, adopting regenerative power supplies can bring grid and utility constraints into play. In some jurisdictions (including parts of the U.S. and globally), feeding energy back to the local facility mains or the broader grid may require special interconnection agreements, certifications, or even specific utility policies. Legal and regulatory frameworks can vary significantly, potentially limiting how and when regeneration can be utilized. Manufacturers must research and understand these local constraints early in the planning phase to ensure compliance and avoid unexpected limitations on their regenerative capabilities.


    Conclusion: The New Standard for EV Battery Testing

    Bidirectional power supplies are no longer an emerging technology. They are rapidly becoming the essential new standard in EV battery simulation and test environments. Their unique ability to seamlessly combine sourcing and sinking functions, efficiently regenerate energy, support flexible waveform generation, and offer broad voltage/current ranges fundamentally transforms lab operations. By simultaneously reducing operational costs and space requirements, these systems represent the preferred choice for labs committed to achieving unparalleled speed, precision, and sustainability.

    The transition to bidirectional solutions is both a strategic imperative and a practical necessity. Decision-makers who delay or ignore this crucial shift risk falling behind in critical areas like efficiency, long-term sustainability goals, and the ability to meet evolving regulatory demands. Embracing this technology now is an investment in future competitiveness and innovation.

    Ready to Optimize Your EV Battery Testing? Take the Next Step.

    The journey toward a more efficient and sustainable EV battery test environment begins today. If you’re responsible for EV battery testing, R&D, or lab management, consider these actionable steps:

    • Audit Your Current Setup: Quantify the energy currently being wasted in your lab and identify opportunities to integrate equipment with bidirectional units into your setup.
    • Request Demos & Consultations: Reach out to leading manufacturers and request demonstrations of bidirectional power supplies (e.g., the Kikusui PXB-20K series) that precisely match your voltage and current requirements.
    • Build a Robust Business Case: Develop a comprehensive model comparing the Capital Expenditure (CapEx) against the significant long-term operational savings in energy, cooling, and space.
    • Align with Strategic Goals: Ensure your upcoming lab builds or equipment upgrades are strategically aligned with both your corporate sustainability targets and relevant automotive and safety test standards.

    Frequently Asked Questions (FAQ)

    Here are quick answers to some of the most common questions about bidirectional power supplies in EV battery testing:

    QuestionAnswer
    Q1: What does “bidirectional” mean for power supplies?It means the device can both source power (supply power for charging a device under test) and sink power (act as an electronic load for discharging or handling regenerative energy). It switches dynamically and often seamlessly between these modes.
    Q2: How efficient is regeneration, and why does it matter?Many modern bidirectional supplies, like the Kikusui PXB-20K series, achieve 90% or more regenerative efficiency. High efficiency is vital because energy fed back to the grid significantly lowers electricity costs, reduces cooling needs, and supports sustainability.
    Q3: What voltage/current ranges are typical for EV testing?This depends on the specific battery application. For EV battery pack R&D, you often need high-voltage ranges (e.g., 400V, 800V, up to 1500V or 2000V) and substantial current. For smaller cells or modules, lower voltages with higher currents might be more relevant.
    Q4: Are there specific standards for battery testing with BPS?Yes. Key examples include LV123 and LV148 for automotive battery/charger/inverter testing, and various safety standards for battery management and over-protection. Ensure your equipment and processes comply.
    Q5: What are the main trade-offs of bidirectional supplies?They typically have a higher upfront cost and introduce more complexity in control and software. However, for labs with high test volumes or strong sustainability objectives, the long-term ROI usually justifies the investment.
  • Bidirectional Power Supplies: Unlocking V2G in the US

    Bidirectional Power Supplies: Unlocking V2G in the US

    You might be considering an electric vehicle (EV), but wondering about its broader impact. While EVs are great for clean transport, their benefits go far beyond that. Imagine your EV not just drawing power, but also feeding energy back into the grid during peak demand. This isn’t a distant idea anymore. It’s the future being built now. At the heart of this shift are bidirectional power supplies, the essential hardware that makes V2G (Vehicle-to-Grid) systems possible.

    As utilities, fleet operators, charger manufacturers, and policymakers work to decarbonize the grid and stabilize electricity demand, bidirectional power supplies are becoming foundational. They enable EVs to act not just as mobile energy consumers but as dynamic energy assets.

    In this article we will explore what V2G is and why bidirectional power supplies are crucial to its success. We will then examine the current regulatory and infrastructure status in the US, analyzing what helps or hinders V2G deployment. We will also cover the technical features needed for V2G-capable systems, as well as the real-world use cases and pilot programs already underway. Finally, we’ll discuss the key challenges to scaling up V2G and the significant economic and business opportunities available for B2B players. Our aim is to help US organizations understand how to invest in the right hardware, align with regulations, and confidently participate in or even lead the V2G movement.


    What is V2G & Why Bidirectional Power Supplies are Essential

    At its core, Vehicle-to-Grid (V2G) is about enabling a two-way flow of electricity. It transforms your electric vehicle from a simple power consumer into a dynamic participant in the energy grid. This means power can flow:

    • From the grid to your EV: This is standard charging, where your car draws electricity.
    • From your EV back to the grid: This happens when the grid needs extra power—perhaps during peak demand, in emergencies, or during specific “demand response” events when the utility asks for energy support.

    This crucial two-way power exchange requires specialized bidirectional power supplies and smart control systems that can safely handle both sourcing and sinking electricity, often integrated directly into chargers or Electric Vehicle Supply Equipment (EVSE). They are uniquely designed to handle both charging and discharging. If you’re looking for an in-depth understanding of how these powerful units are transforming lab operations, read our previous article on EV Battery Testing with Bidirectional Power Supplies.

    Without these bidirectional power supplies, V2G would either remain a theoretical concept or be limited to simpler applications like vehicle-to-home (V2H) systems (where the EV powers a house) or vehicle-to-load (V2L) (where the EV powers specific devices), without interacting with the broader grid.

    Successfully deploying V2G also relies on several key technologies and protocols:

    • EVSE with Bidirectional Inverter Capabilities: The charging equipment itself must have the internal electronics (inverters) capable of converting DC battery power to AC grid power and vice-versa.
    • Communication Standards and Protocols: EVs, chargers, and the grid need to “talk” to each other seamlessly. Standards like ISO 15118 and SAE J3072 ensure secure and efficient communication for managing power flow.
    • Utility Grid Interconnection: EVs must connect to the utility grid under specific, regulated rules to ensure safety, stability, and proper billing for the energy exchanged.

    V2G in Action: Regulations, Pilots & Use Cases in the US

    Understanding the regulatory environment is absolutely critical for any B2B organization venturing into V2G projects. The rules and existing infrastructure determine how V2G systems can connect to the grid, operate, and be compensated.

    Maryland’s Groundbreaking Interconnection Rules

    Maryland is leading the charge in the US. As of July 7, 2025, it will become the very first US state to adopt comprehensive V2G interconnection rules that explicitly cover both AC (Alternating Current) and DC (Direct Current) V2G systems. This is a significant step forward, providing a clear path for deployment. (Source: EV Infrastructure News)

    Under Maryland’s COMAR (Code of Maryland Regulations) 20.50, DC V2G systems are integrated under the existing regulations for stationary energy storage systems, streamlining their approval process. For AC V2G systems, two primary pathways for interconnection are defined:

    • Certified Charger + Vehicle: An AC V2G system can interconnect if it uses a charger certified to UL 1741 SC and is paired with an EV specifically designed to SAE J3072 standards.
    • Composite DER System: Alternatively, both the charger and the vehicle can be certified together to UL 1741 SB as a composite Distributed Energy Resource (DER) system. (Source: VGIC)

    These rules also clearly differentiate between V2G systems used solely for backup power (e.g., providing electricity during grid outages) versus those operating in grid-parallel mode (actively sending energy to the grid). Each mode has distinct interconnection and permit requirements, which helps prevent confusion and ensures appropriate safety and operational standards.

    Expanding Pilot Programs & State Activity

    Beyond Maryland, other states are actively exploring V2G through various pilot programs and initiatives:

    • Massachusetts V2X Pilot: Massachusetts is deploying 100 bidirectional EV chargers in a “Vehicle-to-Everything (V2X)” pilot program. This ambitious project spans residential, commercial, municipal, and school customers, with the goal of adding approximately 1.5 megawatts (MW) of flexible grid capacity by September 2026. This broad scope aims to understand V2G’s potential across diverse settings. (Source: Utility Dive)
    • Illinois Electric School Bus Pilot: Several school districts in Illinois are participating in a ComEd pilot that focuses on V2G with electric school buses. This program is testing how bidirectional chargers can effectively help reduce stress on the grid, particularly during periods of high electricity demand. School buses, with their predictable schedules and significant battery capacity, are ideal candidates for such V2G applications. (Source: businesswire)
    • Energy Dept / University of Delaware / PJM Example: A prominent example involves the U.S. Department of Energy, the University of Delaware, and PJM (a regional transmission organization). The University of Delaware utilizes its fleet vehicles, registered within the PJM market, to participate in grid services. When these vehicles are plugged in and available, their batteries can provide support to the grid, earning revenue for the university and highlighting V2G’s economic viability for fleet operators. (Source: U.S. Department of Energy)
    • Maine School Bus Pilot Assessment: Maine is also actively evaluating V2G through its School Bus Pilot Assessment. This study focuses on using electric school bus fleets to understand the broader implications for the state. Key assessment areas include implementation costs, grid interconnection complexities, infrastructure readiness, and whether leveraging EVs as mobile energy storage can help reduce or postopone costly traditional grid investments. (Source: efficiency Maine)

    Persistent Utility & Policy Gaps

    Despite these promising advancements, significant utility and policy gaps remain across many US regions. A primary challenge is the lack of clear V2G interconnection rules or tariffs that adequately compensate EV owners and organizations for the energy they export to the grid. Without proper financial incentives, unfortunately widespread V2G adoption will be hindered. (Source: V2G Forum)

    Furthermore, standardization continues to be a barrier, especially for AC V2G systems. Some pilot program permissions currently depend on specific pairings of chargers and vehicles, which limits flexibility and slows down broader market development. Addressing these gaps through clear, consistent regulations and standardized technology will be important for V2G to achieve its full potential. (Source: Fermata Energy)


    Features Needed for Bidirectional Power Supplies in V2G

    To fully realize the potential of V2G, the hardware, firmware, and overall system integration must meet specific technical criteria. When evaluating bidirectional power supplies for V2G deployment, these are the key features and specifications that demand close attention.

    FeatureDescription & Why It Matters
    Bidirectional Charging CapabilityThis is the fundamental requirement: the system must reliably and safely support both charging (power flow from grid to EV) and discharging (power flow from EV back to grid). Proper control over both directions is essential for V2G operations.
    Efficient Inverter / Power ElectronicsHigh efficiency in converting power in both directions (AC-to-DC and DC-to-AC) is essential. Significant energy losses during conversion directly impact the economic viability (ROI) of V2G systems and hinder environmental goals.
    Certification & Safety StandardsCompliance with relevant industry standards is mandatory for safety and grid acceptance. For AC V2G, certifications like UL 1741 SC (Standard for Converters, Inverters, and Controllers for Use in Independent Power Systems) and SAE J3072 (for vehicle communication) are key. DC systems have their own specific interconnection rules, as seen with Maryland’s regulations.
    Communication Protocols & EV/EVSE CompatibilitySeamless “handshake” between the EV, the charging equipment (EVSE), and the grid is vital. Standards such as ISO 15118 and SAE J3072 facilitate secure authentication, precise control signals, communication of battery State-of-Charge (SoC) limits, and overall system safety during power exchange.
    Grid Compliance & Interconnection CapacityThe local utility must technically permit and officially approve power flowing back into the grid. This often involves specific regulatory interconnection agreements and ensuring the system meets utility-defined requirements for stability and power quality.
    Battery Management & Degradation ProtectionV2G operations should not excessively accelerate battery degradation. The system must include smart battery management features to limit cycles, control depth of discharge, and manage the frequency of discharge events to protect the EV battery’s lifespan and warranty.
    Smart Software / Firmware & Data TrackingAdvanced software and firmware are needed to manage complex V2G participation. This includes facilitating demand response events, responding to dynamic electricity pricing, optimizing peak load shaving, and providing detailed data for monitoring and analysis.
    Scalability & Use-Case FlexibilityV2G deployments can vary widely, from individual residential EVs to large commercial fleets (like school buses or delivery vehicles) or even supporting critical backup loads. The chosen equipment must be flexible enough to scale with different demands and adapt to diverse use cases.

    Challenges & Barriers to Scaling V2G

    While the vision for Vehicle-to-Grid (V2G) is compelling, transitioning from successful pilot programs to widespread, mainstream deployment faces several significant obstacles. B2B players must understand these challenges to navigate the V2G landscape effectively.

    Technical & Hardware Hurdles

    The V2G ecosystem is still maturing, presenting various technical and hardware challenges. A primary issue is the limited availability of chargers and electric vehicles that are truly bidirectional and fully compliant with emerging standards. The distinction between AC (Alternating Current) and DC (Direct Current) V2G adds another layer of complexity: AC V2G typically relies on an inverter built into the vehicle itself, while DC V2G systems require external converters. (Source: Fermata Energy) The current lag in standardization for both approaches slows down adoption, and the hardware costs for these advanced bidirectional systems remain relatively high. Furthermore, efficiency losses across power electronics, inverter inefficiencies, and general thermal and conversion losses can significantly impact the economic viability of V2G services, potentially eroding expected revenues or savings.

    Regulatory, Interconnection & Policy Barriers

    The regulatory landscape poses substantial interconnection and policy barriers. Many U.S. states have yet to develop clear interconnection rules specifically for V2G systems. Even in regions where some rules exist, utilities might have lengthy approval processes or simply lack established procedures for handling bidirectional power export from customer-owned assets. A critical hurdle is the inconsistency or absence of tariffs and fair compensation schemes. Without clear, attractive compensation for energy exported back to the grid, participation remains weak for many EV owners and fleet operators. Additionally, necessary safety and certification standards are still under active development in various areas. While standards like UL 1741 SC, UL 1741 SB, and SAE J3072 provide some pathways, their consistent adoption and integration across all products and jurisdictions are still uneven.

    Economic & Business Model Concerns

    Beyond technical and regulatory issues, significant economic and business model concerns need to be addressed. A major consideration is battery degradation costs. Frequent cycling, deep discharges, or a high number of discharge events associated with V2G participation can potentially accelerate the wear and tear on an EV’s battery, thus shortening its lifespan. This degradation cost must be carefully balanced against any revenue earned or bill savings achieved through V2G. The upfront cost of hardware remains a barrier, encompassing not only the bidirectional chargers and EVSE but also grid interface equipment, necessary software, site preparation, permits, and interconnection fees. Finally, customer and owner behavior is a critical, often underestimated, factor. The willingness of EV owners or fleet managers to make their vehicles available to the grid when needed, while also ensuring the vehicle has sufficient State-of-Charge (SoC) for its primary transportation needs, is essential for V2G’s success.


    Economic & Business Opportunities for B2B Stakeholders

    Despite the existing hurdles, the Vehicle-to-Grid (V2G) landscape presents a significant upside for businesses that strategically position themselves and move early. These opportunities span various sectors, offering new revenue streams, operational efficiencies, and pathways for differentiation.

    Utilities & Grid Operators

    For utilities and grid operators, V2G offers a powerful toolkit for modernizing and strengthening the electricity network. By leveraging EV batteries, they can delay costly infrastructure investments in new generation or transmission capacity. V2G systems enable them to reduce peak demand by drawing power from EVs during high-use periods, thus stabilizing the grid. This also significantly improves grid resilience, providing a distributed network of energy storage that can support the system during outages or unexpected fluctuations.

    EVSE / Charger Manufacturers

    Electric Vehicle Supply Equipment (EVSE) and charger manufacturers stand to gain a competitive edge. By focusing on V2G-capable units, they can achieve crucial product differentiation in an increasingly crowded market. This emphasis on bidirectional functionality opens doors to entirely new product lines and service offerings, catering to the growing demand for smart, grid-interactive charging solutions.

    Fleet Operators (School Buses, Public Transit, Delivery Fleets)

    Fleet operators—ranging from school buses and public transit to commercial delivery fleets—have a particularly strong business case for V2G. They gain the unique ability to monetize idle battery time. When their vehicles are parked, their batteries can provide valuable grid services, generating demand response revenue. Furthermore, V2G functionality offers integrated backup power capabilities, enhancing the resilience of their own operations during outages.

    Aggregators & Software Providers

    The growth of V2G creates a key role for aggregators and software providers. These companies build and run smart platforms that can manage entire fleets of V2G-enabled vehicles. Their tools coordinate charging and discharging, allowing fleets to offer their energy to programs like demand response or other grid support services. These platforms are foundational, creating the smart system that makes new V2G business models possible and brings the most value to all users.

    Policy & Incentive Providers

    Finally, policy and incentive providers at the state or municipal level play a crucial role in accelerating V2G adoption. By implementing rebates or direct incentives for the purchase and installation of bidirectional chargers, or by offering favorable interconnection tariffs that properly compensate for exported energy, they can significantly lower barriers to entry and stimulate market growth. These policies create a supportive environment for businesses and consumers to embrace V2G.


    Best Practices for Deploying V2G Systems with Bidirectional Power Supplies

    For B2B players looking to successfully implement V2G deployments, following a structured set of best practices is a must. These steps will help navigate complexities, reduce risks, and maximize the value derived from bidirectional power supply investments:

    1. Start with Strategic Pilot Projects

    Before committing to large-scale deployment, it’s highly recommended to begin with smaller, controlled pilot projects. Ideal environments include school bus depots, municipal fleets, or even a limited number of residential installations. These pilots serve as invaluable learning opportunities, allowing you to thoroughly test hardware, software, and various tariff structures in a real-world setting. Crucially, they enable the collection of essential data on system performance, battery health and State-of-Charge (SoC) behavior, and the intricacies of grid interconnection. This data is vital for refining your approach before broader rollout.

    2. Specify and Procure the Right Hardware

    Selecting the correct equipment is foundational. Always specify and procure bidirectional power supplies and chargers that strictly conform to industry standards. This includes certifications like UL 1741 SC, UL 1741 SB, and communication protocols such as SAE J3072. When evaluating hardware, prioritize key attributes like high efficiency in both charging and discharging, robust safety features, reliable communication capabilities, and overall flexibility to adapt to different use cases and vehicle types. Investing in quality hardware from the start prevents significant issues later.

    3. Plan Early for Grid Interconnection & Compliance

    Early engagement with utility regulators and grid operators is vital. Begin this process as soon as a V2G project is conceived. In locations with clearer rules, like Maryland, understanding these regulations well in advance is key to avoiding costly delays and ensuring a smooth approval process. Beyond utility requirements, ensure your chosen site meets all local building codes, safety regulations, and energy standards. Proactive planning for interconnection ensures technical viability and regulatory acceptance.

    4. Design Robust Software & Control Protocols

    The intelligence of a V2G system lies in its software. Design sophisticated energy management software (EMS) and control protocols that facilitate seamless integration with demand response programs and enable precise tracking and data logging. These controls must prioritize the protection of the EV battery, safeguarding its State-of-Charge (SoC) limits and overall health, while simultaneously meeting user requirements for vehicle readiness. Smart software is what truly unlocks the dynamic capabilities of V2G.

    5. Conduct Thorough Economic & Financial Modeling

    A detailed Total Cost of Ownership (TCO) model is essential for validating your V2G business case. This model must encompass all capital costs (hardware, installation), operational costs (including energy consumption/export, maintenance, interconnection fees), and realistically projected revenues. Revenue streams can include earnings from exported energy, participation in grid services, and reductions in demand charges. Importantly, this modeling must also include battery degradation estimates to ensure the financial viability of V2G services does not come at an unacceptable cost to battery lifespan.

    6. Foster Strong Stakeholder Partnerships & Communication

    V2G is a collaborative endeavor. Foster strong partnerships and maintain clear communication among all key stakeholders: utilities, regulators, EV manufacturers (OEMs), and fleet owners or individual EV owners. Open dialogue is crucial for aligning expectations, addressing concerns, and coordinating efforts. Furthermore, transparent communication with EV owners and fleet operators about the benefits, impact, incentives, and scheduling requirements of V2G participation is vital for building trust and ensuring their continued engagement.


    Conclusion: V2G – From Concept to Reality in the US

    Vehicle-to-Grid (V2G) deployment in the United States is rapidly moving from a promising concept to a tangible, actionable part of our infrastructure. At its very core are bidirectional power supplies—the crucial technical enablers that allow energy to flow not just one way, but both. This two-way flow unlocks incredible grid flexibility, smoother integration of renewable energy, and significant economic opportunities for many.

    For B2B organizations—including utilities, EVSE manufacturers, and fleet owners—the window of opportunity is wide open. Regulatory frameworks, as seen in places like Maryland, now clearly permit V2G interconnection. Pilot programs across Massachusetts, Illinois, Maine, and other states are successfully proving various operational models. Crucially, the business cases for V2G are strengthening, showing real potential for cost savings, enhanced resilience, and new revenue from grid services.

    Going forward, success will depend on robust, certified, and efficient hardware, clear and consistent regulation and tariff policies, sophisticated software control systems, and strong partnerships focused on shared goals. For those who choose to engage early, V2G offers not only compelling environmental benefits but also substantial economic upside and a leading role in shaping the future of energy.

    Ready to Participate in the V2G Transformation?

    The V2G revolution is here, and your organization can be a part of it. If you’re ready to explore the opportunities, consider these actionable steps:

    • Assess Your EV Infrastructure: Start by evaluating your current chargers and Electric Vehicle Supply Equipment (EVSE). Do they support bidirectional power flow, or will upgrades be needed?
    • Connect with Utilities and Regulators: Stay proactively informed about the evolving interconnection rules and incentive programs in your specific state or region.
    • Launch a Pilot Project: Begin with a small, manageable proof-of-concept. Whether it’s within a fleet, school bus operation, or housing complex, a pilot can provide invaluable real-world data and experience.
    • Model Your Costs vs. Benefits: Develop a comprehensive financial model that accounts for hardware, installation, expected energy revenue or savings, and the potential impact on battery health.

    Frequently Asked Questions (FAQ)

    Here are quick answers to some of the most common questions about Vehicle-to-Grid (V2G) deployment:

    QuestionAnswer
    Q1. What is “bidirectional power supply” and how does it differ from standard EV chargers?A bidirectional power supply (or charger/EVSE) can both deliver power to the EV (charging) AND draw power back from the EV battery to the grid or load (discharging). Standard chargers only support one direction (grid → EV). For V2G, this two-way capability is essential.
    Q2. Are there real regulations in the U.S. supporting V2G systems now?Yes. Maryland is leading as the first state with comprehensive V2G interconnection rules effective July 2025, covering both DC and AC systems. Many pilot programs across the US also operate under evolving local and state regulations.
    Q3. Will V2G degrade my EV battery faster?Battery degradation is a factor, but it heavily depends on how often, how deeply, and how frequently the battery is cycled for V2G. Smart software, shallow discharge limits, and proper battery management can significantly reduce wear. Most B2B V2G pilots include degradation costs in their financial models.
    Q4. What kind of cost savings or revenue can organizations expect from V2G?Savings can come from reduced demand charges, peak shaving, and avoided infrastructure upgrades. Revenue might include payments from utilities for grid services. Pilot programs have shown some buildings or fleets saving/earning hundreds of dollars per vehicle per year, though this varies by local tariffs and hardware costs.
    Q5. What technical standards matter for bidirectional charging in V2G?Key standards include UL 1741 SC and SB for inverter/charger safety; SAE J3072 for secure vehicle-charger communication in some AC systems; and local utility interconnection rules (like Maryland’s COMAR rules). These ensure safety, grid compatibility, and smoother deployment.
  • The Tech Behind the Machines: High‑Performance Connectors for Robotics

    The Tech Behind the Machines: High‑Performance Connectors for Robotics

    When you picture a robot, you probably see advanced, futuristic machines executing complex tasks on their own flawlessly. What often goes unnoticed are the high-performance connectors – the vital, unseen infrastructure silently linking power, data, and control deep within those systems.

    In this article, you’ll discover how these rugged, intelligent connectors are setting a new standard for reliability, precision, and modularity and reshaping the world of automation. We’ll dive into current market trends, explore groundbreaking technical innovations, showcase their real-world applications, and offer strategic insights to help B2B teams in manufacturing and automation make truly smarter decisions.

    Market Trends For Robotic Connectors

    The global market for robotic connectors isn’t just growing; it’s booming! Already valued at around USD 1.2 billion in 2024, experts predict it will jump to an estimated USD 3.5 billion by 2033, refelcting a remarkable 12.5% compounded annual growth rate. (Source: Market Research Intellect) This mirrors the thriving North American industrial robotics market, which itself pulled in roughly USD 2.5 billion in 2023 and is set for continued expansion at a 5.7% CAGR through 2030. (Source: Horizon Grand View Research) This growth isn’t random. It’s a direct result of the widespread adoption of industrial and collaborative robots across all sectors, the rapid embrace of automation in key industries like automotive and electronics, and the continuous demand for even higher performance in challenging environments.

    Technology Spotlight: What Makes Connectors High-Performance

    What exactly gives these connectors their “high-performance” edge? It comes down to some significant innovations:

    Rugged Circular and Hybrid Connectors

    At the very core of many robotic arms and collaborative robots, you’ll find circular connectors. These aren’t just chosen for aesthetics; they’re highly valued for their exceptional resistance to vibration, superior sealing protection (from IP65 to the ultra-tough IP69K), and adaptable designs. What makes them even smarter? They often cleverly integrate both power and signal contacts into a single housing. This simplifies messy cable management and significantly boosts reliability right there on the factory floor. (Source: Unmanned Systems Technology)

    High-Speed Data & Low-Latency Interfaces

    Modern robotics thrives on precision and perfect timing. That’s why today’s connectors are built to support lightning-fast gigabit Ethernet and Time-Sensitive Networking (TSN) protocols. These capabilities are absolutely critical for precise motion control and seamless, real-time coordination between robotic components. (Source: arXiv)

    You see this in action with industry leaders like Omron, who deliver high-performance connectors and cabling specifically tailored for demanding EtherCAT and industrial Ethernet environments. Take their NX-ECT101 EtherCAT Slave Unit, for example. It pairs perfectly with Omron’s rugged M12 or RJ45 cables, which are designed to support gigabit speeds with strong shielding and tough IP-rated sealing – vital even in the harshest industrial setups. Through these kinds of solutions, Omron ensures the ultra-reliable, low-latency communication that’s absolutely essential for precision robotics and finely coordinated motion control. (Source: Omron)

    Miniaturization & High-Density Packaging

    In the world of robotics, every millimeter of space is precious. That’s why the demand for smaller, yet equally powerful, connectors is rising. These tiny giants enable tighter integrations within complex components like robotic end-effectors, intricate sensors, and compact camera modules. The broader circular connector market itself is growing steadily at about a 6-7% CAGR, highlighting a massive opportunity for even denser, more compact connector designs.

    Materials & Contact Innovation

    The secret to a connector’s endurance often lies in its core. High-performance connectors utilize specialized alloys—like gold- or nickel-plated copper—specifically engineered to maintain flawless conductivity even under intense vibration and extreme temperatures. Beyond materials, contact technologies are evolving too. Consider hyperboloid contacts: these clever designs allow for incredibly frequent mating cycles with reduced insertion forces, making them perfect for robots that need quick, modular, or easily serviceable joints.

    Robotics in Action: How Connectors Deliver Impact

    It’s one thing to talk about technology, but how do these connectors actually make a difference in the real world?

    Collaborative Robots (Cobots)

    In tasks like palletizing, packing, and quality inspection, where cobots work alongside humans, connector reliability isn’t just nice to have – it’s non-negotiable. Hybrid connectors ensure these cobots get both the power and the precise signals they need, while rugged sealing guarantees they stay operational, maximizing uptime.

    Autonomous & Mobile Robots

    Think about Automated Guided Vehicles (AGVs) zipping around warehouses or advanced mobile robots. They rely heavily on push-pull circular connectors, which allow for incredibly fast and secure connections for both power and data. These connectors often feature clever keyed housings that prevent misalignment, significantly boosting overall system uptime and efficiency. 

    High‑Precision Manufacturing

    In demanding sectors like aerospace and medical device assembly, where accuracy is crucial, multifunctional connectors are game-changers. They enable swift tool swapping and ensure flawless, reliable signal transfer – utterly critical for achieving the highest levels of precision in complex assembly tasks.

    Modular & Reconfigurable Systems

    The modern factory floor often needs to be agile, with production lines that can quickly adapt. This flexibility hinges on connectors designed for frequent mating cycles. These high-performance solutions, often engineered to withstand hundreds of connections, are what truly enable rapid tool changeovers. The result? Less downtime and a significant boost in overall productivity.

    Strategic Planning: What B2B Leaders Must Consider

    For B2B leaders navigating the robotics landscape, choosing the right connectors isn’t just a technical detail; it’s a strategic decision. Here is what you need to consider:

    ROI and Operational Efficiency

    Investing in high-performance connectors is a smart financial move. They directly translate to less unplanned downtime and quicker installation times. For companies building and integrating robotics, this means faster tool changes, more precise control over operations, and accelerated ramp-up times – all contributing to a strong return on investment (ROI) and incredible production agility.

    Procurement & Specification Insights

    When you’re sourcing connectors, dive deep into the details. Look for the right IP ratings, ensure contact materials match your needs, and confirm data capacities. It’s crucial to verify compatibility with essential industrial protocols like EtherCAT or PROFINET before placing orders. And, of course, always balance those peak performance needs against practical considerations like costs and lead times.

    Supply Chain Robustness

    The market for key connector materials like copper, gold, and specialty alloys can fluctuate. To keep your projects on track, prioritize suppliers who can demonstrate proven sourcing stability and offer strong regional support. This helps you avoid unexpected delays and keeps your project timelines secure.

    Emerging Trends

    The connector world isn’t standing still. Here’s a glimpse into the innovations that will shape the next generation of robotics:

    • Power-over-connector designs are ingeniously combining energy delivery and sensor communication into a single point. This simplifies robotic architectures, reduces cabling, and streamlines routing.
    • Wireless-enabled connectors, including modules ready for 5G and Time-Sensitive Networking (TSN), are rapidly emerging. They promise unprecedented flexibility in factory layouts, and major players in the industry are already actively testing these cutting-edge solutions. (Source: arXiv)
    • Even more advanced, AI-based connector mating solutions are under development. Imagine a robot that can handle delicate wire harnesses with incredible precision. A recent system, utilizing vision, tactile sensing, and deep learning, has dramatically improved this complex robotic task. (Source: arXiv)

    Conclusion

    The ongoing evolution of high-performance connectors – encompassing everything from robust sealing and clever hybrid power-signal integration to lightning-fast data capabilities, extreme miniaturization, and embedded intelligence – is quietly driving a profound revolution in robotics. These advanced connectors are the very foundation enabling cobots, AGVs, high-precision manufacturing systems, and modular setups to operate reliably, adapt swiftly, and scale intelligently. For B2B teams, making informed choices about connectors isn’t just good practice; it’s the essential bridge between innovative robotic design and flawless real-world performance.

    Curious about how these connector innovations can truly transform your robotics projects? Explore customized connector solutions and actionable insights to boost uptime, cut costs, and elevate your automation intelligence. Let’s connect to a more reliable future now!

  • Is AI Threatening Our Jobs?

    Is AI Threatening Our Jobs?

    1. Introduction: Are Our Jobs at Risk?

    Recent breakthroughs in artificial intelligence (AI)—especially large language models—have strongly reignited the debate about job displacement. While tech enthusiasts celebrate this as progress, many others are raising alarms about potential massive upheavals, particularly among white-collar professions. What makes this current wave of AI unique and concerning is its speed and capability: AI can now tackle complex tasks, especially those traditionally handled by junior employees, far faster and more efficiently than humans. This raises significant questions about the future of many roles as AI continues to advance. In this article, we will explore this potential thread to our jobs.


    2. Sharp Warnings from AI Experts

    Dario Amodei, CEO of Anthropic, issues a stark warning: Up to 50% of white‑collar entry-level jobs might vanish within five years, pushing unemployment into Double digits (10–20%). He calls it a “white-collar bloodbath” already underway. Amodei urges governments and AI companies to stop downplaying these realities and act today (Source: Axios).

    Indeed, we can already see this trend emerging in our daily lives. While almost everyone uses social media today, AI influencers have recently begun appearing on our feeds, and most of us can barely tell the difference anymore. Hiring an AI influencer is significantly faster and more cost-effective than working with authentic human beings, a fact that will likely lead more and more companies to shift their focus towards these digital entities, exemplifying a shift that impacts traditional “white-collar” creative and marketing roles.


    3. Diverging Views on Job Impact

    Not everyone agrees. Brad Lightcap, COO at OpenAI, dismissed Amodei’s claims as overstated, arguing that evidence doesn’t support such drastic job losses (Source: Business Insider). Sam Altman and leaders from Nvidia, Google, and Meta view AI as transformative, but not destructive. Yes, roles will shift—but with upskilling and reskilling, they argue, a balanced transition is achievable.


    4. Data & Studies: How Realistic Are Job Losses?

    4.1 Global Forecasts

    What do the numbers actually say about job losses?

    When we look at global forecasts, the picture becomes a bit clearer. The World Economic Forum’s “Future of Jobs 2025” report, for instance, predicts that while around 9 million jobs might disappear, an even greater number—11 million new ones—are expected to emerge (Source: weforum.org).

    Similarly, the PwC Global AI Jobs Barometer 2025 offers an optimistic perspective. Their findings indicate that AI significantly boosts per-employee productivity across various sectors. Furthermore, it’s driving up wages for specialized skills like prompt engineering by a notable 56% and is clearly fueling job growth within AI-related industries (Source: pwc.com).

    4.2 Concrete Trends

    Beyond the forecasts, we can already observe some concrete trends that illustrate AI’s impact on the job market. For instance, in the U.S., a significant number of 580,000 tech jobs were cut between 2022 and 2023, a reduction largely attributed to AI automation (The Times).

    This trend is further underscored by shifts in job listings: over the past three years, positions deemed “AI-optimizable” saw a 19% drop in available roles. More specifically, job postings for IT and data-related roles plummeted by 31% from 2022 to the spring of 2025. These figures suggest a tangible re-shaping of the workforce.

    4.3 Government Insights

    Government bodies and international organizations also offer valuable perspectives on AI’s potential impact. The U.S. Bureau of Labor Statistics, for instance, generally notes that significant tech-driven job displacement tends to occur gradually over time, rather than as an abrupt, sudden shift.

    However, other prominent groups are sounding a more cautious note. Both the OECD (Organisation for Economic Co-operation and Development) and the IMF (International Monetary Fund), for example, have estimated that up to 60% of jobs in advanced economies could face some level of AI-related risk (Source: The Guardian). This suggests that while displacement may not be sudden, a large portion of the workforce could see their roles significantly altered by AI in the coming years.


    5. Affected Sectors: Entry‑Level Careers Under Pressure

    5.1 Junior Software Developers & Tech Sector

    AI’s growing capabilities are already evident in the tech sector itself. Internally, AI models like Claude 4 are now handling up to 25% of coding tasks at major firms such as Microsoft and Amazon. Looking ahead, Mark Zuckerberg has even predicted that mid-level developers could be entirely replaced by AI as soon as 2025 ([Joe Rogan interview]). This sentiment is echoed by Amazon CEO Andy Jassy, who has publicly stated that “efficiency gains from AI would allow the Company to eventually have a reduced human workforce.” He further clarified that these challenges would primarily impact white-collar jobs within the tech industry (Source: CNN Business).

    5.2 Legal Assistants & Financial Analysts

    AI’s impact is also being felt in the legal and financial sectors. Junior paralegals and entry-level associates, for instance, are increasingly seeing routine tasks like document review taken over by AI tools. However, there’s a silver lining for financial analysts who embrace this new technology; those with AI fluency are experiencing accelerated wage growth, highlighting the value of adapting to these changes.

    5.3 Retail & Customer Service

    Chatbots are now increasingly tackling many routine customer service tasks, which is having a significant impact on part-time retail roles. As LinkedIn expert Aneesh Raman warns, these entry-level positions have historically served as crucial career springboards, providing foundational experience for many. The concern is that these vital stepping stones are now beginning to crumble under the pressure of automation.

    5.4 Impact on Generation Z

    Recent LinkedIn data already reveals a significant disparity: graduates aged 22–27 are facing a 5.8% higher unemployment rate than the average. This demographic, largely Generation Z, expresses growing career anxiety directly tied to job uncertainty and the increasingly precarious nature of entry-level positions.

    This raises critical questions: How can new professionals effectively start building a career when the traditional first step on the ladder has seemingly been removed? Does this mean that new starters now have to jump directly to the second or third rung of their career ladder? And if so, how is that even possible in today’s evolving job market?


    6. Strategies & Solutions

    6.1 Awareness & Transparency

    In navigating AI’s impact on the workforce, widespread awareness and clear transparency are paramount. Tools like Anthropic’s Economic Index, which tracks AI usage trends and cross-sector impact, provide crucial data to fuel informed public discourse. Building on such insights, governments and companies have a vital responsibility: they must initiate clear, transparent communication about jobs at risk, and actively support individuals in undertaking meaningful career reassessments.

    6.2 Reskilling and Education

    A key part of navigating this transition involves reskilling and education. PwC, for instance, strongly recommends training employees to view and use “agentic AI” as powerful tools rather than threats. This approach aims to empower human-AI collaboration, leveraging AI to augment human capabilities.

    Supporting this perspective, research by Marguerit, Mäkelä, and Stephany on arXiv highlights the importance of specific skill development. Their findings indicate that strengthening the workforce’s resilience hinges on upskilling in digital, ethical, and social domains, emphasizing these as crucial for future success (Source: arXiv).

    6.3 Policy Interventions & Economic Safety Nets

    Beyond education and individual reskilling, broader policy interventions and robust economic safety nets are crucial to managing AI’s societal impact. One proposed idea gaining traction, for instance, is a “token tax” on AI usage – perhaps a 3% levy on revenue generated per model call. Such a tax could potentially fund vital initiatives like comprehensive reskilling programs or even universal basic income (UBI) schemes, providing a financial cushion during periods of transition.

    Furthermore, policymakers have a significant role to play in proactive governance. It is essential that they form bipartisan AI commissions and deploy legislative briefings, even at the local level. This approach would ensure that transitions are guided responsibly, fostering informed decision-making and preventing a reactive, piecemeal response to rapid technological change.


    7. FAQ

    Q1: Will all jobs disappear?
    No. Routine tasks are most at risk, while creative, human-frontline, and physical roles remain largely AI-resistant. In fact, skills like complex communication, empathy, and interpersonal connection will likely thrive and become even more critical in an AI-driven world. These are precisely the areas where AI currently lacks genuine understanding and the ability to replicate true human interaction.

    Q2: Could AI trigger another Great Depression?
    Unlikely. Displacement appears gradual, and proactive reskilling plus policy actions can soften shocks.

    Q3: What new jobs will emerge?
    Roles like AI specialists, prompt engineers, ethics advisors, and digital skills trainers will be in high demand.

    Q4: What should new professionals focus on?
    Master AI literacy, soft skills (Q1), and embrace lifelong learning—especially in areas where human creativity matters.


    8. Conclusion: Steering, Not Stopping, the AI Revolution

    AI’s trajectory isn’t set—it can unleash massive economic gains and increase inequality. Our response matters. Our response to these changes is critical. By embracing open dialogue, investing strategically in upskilling, shaping thoughtful policy, and deploying AI ethically, we can transform disruption into opportunity—creating sustainable, rewarding careers across all stages of professional life.

  • Accelerate Growth with AI-Powered ABM 2.0

    Accelerate Growth with AI-Powered ABM 2.0

    Account-Based Marketing (ABM) is a key strategy many B2B companies use to focus on high-value customers. But traditional ABM often requires a lot of time, effort, and separate tools that don’t work well together, which makes it hard to grow efficiently. That’s where ABM 2.0 comes in. Powered by Agentic AI—smart, autonomous AI agents—it can handle complex tasks, analyze up-to-date data, and run personalized marketing campaigns at scale. In this article, we’ll explain how ABM 2.0 solves common problems with traditional ABM, improves your marketing approach, and helps your business achieve better results.


    1. Common Challenges in Traditional ABM Strategies

    1.1 Lack of Specialized Skills and Resources

    Many organizations pursuing Account-Based Marketing (ABM) often hit a wall due to limited in-house expertise. Without dedicated data analysts, researchers, and content strategists, they simply lack the specialized skills needed for truly personalized, account-level execution. This gap frequently results in slow, disjointed processes that waste both time and budget, causing promising opportunities to slip away.

    1.2 Disconnected Data and Inefficient Workflows

    Traditional ABM often relies on a messy collection of disconnected tools. Think of it: CRM systems, intent data platforms, and advertising software all working separately, rarely integrating smoothly. When data gets stuck in these isolated systems, teams lose track of crucial buying signals and can’t maintain consistent messaging. This leads to incomplete insights, missed opportunities, and a fragmented customer experience that’s tough to personalize and scale.

    1.3 Poor Personalization and Targeting

    Many traditional ABM efforts fall short because they rely on broad segmentation. For example, simply targeting “all VPs of Marketing” completely ignores crucial, unique details about each individual account – like recent industry shifts they’re facing or new funding events. When you can’t tailor your messages based on multiple, specific factors simultaneously, your marketing naturally feels generic and far less relevant to the recipient. This lack of precision ultimately leads to lower engagement from prospects and, consequently, fewer successful conversions.

    Why does this matter so much? Well, when traditional ABM fails to target accounts effectively, it directly impacts business growth, causes significant delays in closing deals, and creates a lot of frustration for both marketing and sales teams trying to collaborate.


    2. How ABM 2.0 Solve These Issues

    2.1 Automated Data Mining & Market Research

    Agentic AI simplifies gathering data from various places—such as your CRM, signals showing buying intent, and the latest industry news. It then automatically analyzes this information in real time, using patterns of behavior and company details (like size or sector) to identify which accounts are most likely to be interested and ready to engage. (Source: Sirocco)

    2.2 Advanced, Multi-Dimensional Segmentation

    Instead of using basic filters, ABM 2.0 allows for much more detailed targeting—for example, focusing on “VPs of Marketing who work at finance companies that recently received funding.” This deeper level of targeting makes sure your marketing messages are highly relevant and more likely to connect with the right audience.

    2.3 Personalized Content at Scale

    By analyzing data across accounts, Agentic AI identifies each company’s key pain points, behaviors, and emerging trends. It then uses these insights to craft highly targeted messages and content—ensuring every touchpoint feels relevant, personalized, and timely, even as campaigns scale across hundreds or thousands of accounts.

    2.4 Seamless Execution and Orchestration

    Agentic AI manages the entire process from start to finish. It identifies high-intent buying signals, enriches prospect profiles with detailed insights, generates tailored content, and engages across multiple channels—all automatically, without the need for constant human oversight.


    3. Unifying Tools and Removing Silos

    3.1 Real-Time Data Integration

    At its core, agentic AI acts as a central hub, constantly pulling in and making sense of data from all your different platforms. This means it’s not just gathering information from your CRM, your advertising tools, and your intent data platforms; it’s also synthesizing it all in real-time. The result? Your campaigns are always informed by the absolute most current and relevant buying signals, eliminating the problem of outdated or disconnected information.

    3.2 Eliminating Information Blind Spots

    Having a unified view of all your data eliminates blind spots and missing information. This comprehensive perspective allows your team to quickly adjust campaigns in response to new signs of customer interest or changing engagement patterns, keeping your marketing efforts agile and effective.

    3.3 Impact on Conversion & Efficiency

    Organizations that implement AI-driven ABM strategies are seeing significant improvements in their conversion rates and overall efficiency. They consistently report shorter campaign lifecycles, a reduced cost per qualified lead, and a clear improvement in ROI and measurable impact.


    4. Implementing ABM 2.0

    4.1 Start with Incremental Pilots

    When you’re ready to embrace ABM 2.0, the best approach is to start with small, targeted AI-driven pilots. Think of it as testing the waters: you can begin with something manageable, like segmented outreach to a specific group of accounts. This allows you to gather early wins and valuable metrics without disrupting your existing operations, building confidence and demonstrating impact gradually.

    4.2 Invest in Seamless Integration

    It’s crucial to invest in seamless integration. This means connecting your core platforms—like your CRM, intent data tools, and advertising channels—directly with your AI platforms. Often, this is achieved using specialized middleware. The goal is to eliminate data fragmentation, ensuring you have a unified view of your accounts and can gain much clearer, more actionable insights from all your data.

    4.3 Set Clear KPIs and Metrics

    Metrics should track how well your AI-driven segments perform, looking at conversion rates, engagement (such as clicks or responses), and campaign cycle times. Comparing these figures to your manual, pre-AI baselines will help you see the real impact of automation and where there’s room for improvement.

    4.4 Build a Culture of Adaptability

    Foster collaboration between marketing, sales, and data teams. Offer regular training and strategy reviews to ensure ABM practices evolve alongside technology.


    5. Addressing Risks and Ensuring Governance

    Successfully integrating ABM 2.0 into your operations requires careful and thoughtful planning:

    5.1 Human Oversight and Governance

    Even though agentic AI performs tasks autonomously, human teams remain essential. They need to establish the overarching goals, diligently monitor the AI’s outputs, and ensure full data compliance. Human oversight is key to guiding the AI and making sure it aligns with your strategy and ethical standards.

    5.2 Data Quality and Ethical Use

    To ensure responsible and effective use of AI, clear guardrails are crucial. This involves a continuous commitment to maintaining high data hygiene standards, implementing robust privacy safeguards, and ensuring that your AI’s decision-making processes are transparent and explainable.

    5.3 Organizational Readiness

    According to Deloitte, successful AI adoption depends not only on implementing new technology but also on how well the organization can adapt quickly, build trust among teams, and prepare different departments to work together effectively. Without these factors, simply adding AI tools won’t deliver the desired results.


    6. Scaling ABM 2.0: From Tactics to Transformation

    Scaling Account-Based Marketing (ABM) 2.0 effectively means moving beyond individual tactics to truly transform your entire strategy. To achieve this, businesses should think beyond isolated tools and instead deploy multiple AI agents that are designed to collaborate, communicate, and adapt toward shared business objectives. This interconnected system allows for a more holistic and intelligent approach to engaging target accounts.

    Furthermore, ABM 2.0 thrives on the principle of continuous improvement: these AI agents are built to constantly analyze performance, refine their segmentation, and tailor campaigns dynamically in real time, ensuring strategies are always evolving and becoming more effective.

    Looking ahead, as these AI agent systems evolve, they will shift from being tools primarily used in marketing departments to becoming strategic engines that coordinate efforts across sales, product development, customer success, and other key business functions, thereby future-proofing your approach to high-value account engagement.


    Conclusion

    Traditional ABM remains valuable—but resource constraints, data silos, and slow personalization limit its reach. ABM 2.0, powered by Agentic AI, breaks through these limitations by enabling continual, real-time account targeting, true personalization at scale, end-to-end automation and orchestration, and unified data to power truly agile campaigns. Crucially, the only thing you need to scale is strategic leadership. Narratives are steered by humans; AI agents amplify the execution. By thoughtfully adopting ABM 2.0, businesses unleash scalable, efficient, and intelligent ABM that drives growth—without the usual manual burden.

    Ready to elevate your ABM strategy with AI? Let us know your opinions in the comments!